William is one of the most trusted experts for API flows and Data monetization. He started his journey in the online marketing space 10 years ago in the dating industry. After management roles in 2 market reference companies, he started his journey 4 years ago as an entrepreneur in the field of email traffic and Data monetisation. Within this short time he built and grew together with his partners PerfectDemographics - an adnetwork that focuses on high quality traffic such as email clicks - to a venture with over 30 team members and offices in Romania, Bulgaria and Ukraine.