Jenny Gonzalez has been in the performance marketing industry for the last decade, becoming a veteran of the online dating industry. She has developed a deep passion for affiliate marketing, online marketing, and branding. Gonzalez embraced that passion and used it as fuel to successfully grow market share and achieve significant milestones for various online dating advertisers that have benefited from her expertise. In late 2019 she decided to switch sides and move to the publisher side of the industry. As a publisher she has been using her in-depth experience in key roles of the industry to help advertisers and a small group of like-minded publishers, improve both conversions and acquisition costs, through a more comprehensive use of technology with her Performance Marketing Network: Rocahead.